Competitions

Our competition will be very valuable to those students who are interested in global trends such AI, metaverse, robots, and so on, and their implications for Global Business or Asian Business, and will be tremendously valuable to those who look for opportunities in Asia as part of their career or business development. Those students and faculty members (as advisors), especially those who are interested in Asian businesses, brands, and markets, would greatly benefitted from this competition. Through this case competition event, students will be able to apply their creative minds and intellect into their favorite cases on how a business grew from a small start or mediocre status into an incredibly successful brand or business. Students will find this to be an enriching experience and may discover a turning point for their own careers and businesses.

Conference theme: “Creating unforgettable, lifelong experiences for students”
Who: College students in teams of 2-4
Focus:Asian brands that have achieved significant success and became globally powerful brands. You can choose a company or brand from any Asian country or the country for which your team represents. You can also select a company or brand that became globally renowned by serving consumers at the bottom of the pyramid.

Proposal Submission Deadline: April 15, 2023
Acceptance Notification: April 21, 2023
Main Case Draft Submission Deadline: June 5, 2023
Announcement of Finalists as Top 10 winners: June 15, 2023
The Final Top 10 Presentation and Award Decision: July 8, 2023

Awards
All the selected Top 10 winners will receive the AAB Global Scholarship Award package. (Please find the honorable benefits of the Award package, as shown below). At the final presentation, however, they will compete for the Wolrd’s No.1, Silver, and Bronze medal Awards and prizes, which will be the most honorable awards and benefits in addition to the Global Scholar Award package, as follows.

The 1st Place Winner (1 team): The AAB Worldcup Trophy and the 1st Place Award, with the financial scholarship support (US$2,000 for team).
The 2nd Place Winner (1 team): The 2nd Place Award with the financial scholarship support
(US$1,000 for team).
The Bronze Medal Winner (1 team): The Bronze Award with the financial scholarship support
(US$500 for team).
The remaining Top 10 winners (7 teams): The Top 10 Winners Awards with the global scholarship award package.
The Global Scholarship Award package is designed to provide the Top 10 winners with enriching and exciting experiences in Asia, in addition to their research and learning experience. The Scholarship Award package will include the following prizes and benefits:

Global Scholarship Awards certificate from AAB.
Invitation to Top 10 Case presentation, Award ceremony, Dinner party, and Cultural event.
Full support for hotel accommodation for 3 nights and 4 days during the final presentation period.
Opportunity to be invited to the company of your choice, and meet the company leaders to develop mentorships for your future careers and businesses.
Opportunity to develop network and friendship with other global fellow students.
City tour and experience of Asian culture, people, foods, etc.
Invitation to become a Young Scholar featured, which features your case study, in the website of AAB.
Publication of your winning case study in a book, entitled How Asian Brands Soar, in hard-cover copies, which will be published and distributed in Amazon e-book versions as well. The book will feature your name as an author who represents your school/institution. Like the previous case books series, How Asian Brands Soar I, II, III & IV, The new How Asian Brands Soar which features your case study will be available in the world’s top universities and also in Amazon so that people around the world can access to your case, anytime, and anywhere.
In summary, you will have one of the most exciting, unforgettable lifetime experiences.