Cornell Corning Emerging Markets Case Competition
November 03, 2023
The impact of globalization on business, both locally and globally, is immense and ignoring it would be a catastrophic undertaking. The goal of the case competition is to identify and answer questions that real businesses and managers are posing today in relation to Emerging Markets. The growing role of Emerging Market Multinationals in the business world continues to evolve and this case competition seeks to challenge us to come up with win-win solutions for expanding stakeholders.
Description
Theme: Risks and Realignment
Where
The conference this year will be held in person at Roosevelt Island, New York City – Cornell Tech Campus.
Timeline
Team Registration Deadline:
- Early Bird Registration: September 4, 2023 by 11:59 PM EST
- Regular Registration: September 19, 2023 by 11:59 PM EST
Case Distributed:
- September 23rd, 2023
Case due by:
- September 30th, 2023
5 finalist teams announced:
- October 12th, 2023
Final presentations:
- November 3rd, 2023
Rules & Format
Teams:
- Participants in the case competition come from MBA and other graduate-level programs in the United States and from across the globe.
- In Round 1 of the case competition, schools may be represented by a maximum of three teams, each consisting of 4-5 students. Students can register for only one team.
If more than three teams are registered for a given school, the main point of contact for that school will be contacted and is responsible for providing the final three teams for registration. If needed, we recommend schools independently host a preliminary competition to select the three teams. Schools are welcome to use previous years’ cases for their school competition. This must be completed prior to the registration deadline. If the school takes no action in selecting a maximum of three teams, then the EMI Case Competition Committee will send your team an application essay to select the final three teams that will participate in the competition.
While students on the team(s) can belong to any graduate program, we recommend that at least one student is an MBA student. If the team has two or more MBA students, we encourage that at least one student is a first-year MBA student or from a one-year MBA/Executive MBA program. Undergraduate students may also compete as part of a team.
Process
Round 1 – Proposal
Each team’s submission will be reviewed by judges and evaluated using the rubric below.
Five final teams will be announced on October 12, 2023.
Presentation slides must be formatted using Microsoft PowerPoint.
Each team is allowed a maximum of 11 slides (the first slide must be an Executive Summary), and a maximum of 5 slides of appendices (Note: Title slides do not count towards the maximum allotted total of 15 slides).
This presentation will also be used in Round 2 – no edits will be allowed.
You must record an audio presentation using Zoom to accompany your slides. Your recording must be six minutes or less and will only be used for Round 1 evaluation.
Instructions for Recording: If you do not have Zoom, please create a free account and download the free software. Ensure your cameras are disabled and your microphone is enabled. Please share your screen, so the slides are displayed. Press the record button and begin presenting your slides. At the end, please stop recording and submit the recorded file with your submission. If you need further instructions, please reference this video.
Teams must include their team's name on the submission.
Teams may not mention their respective university or program in their presentations.
If your team received assistance from an advisor, include his/her name and position in your team’s submission.
Any avenue of primary and secondary research is allowed so long as it does not violate copyrights. Key details within this Case must be kept confidential and not be shared with external parties.
Additional media such as music and third-party animation are prohibited.
File size cannot exceed 15 MB.
Round 2 – Final Presentation
Finalists will present their case analysis and recommendations from Round 1 to a panel of judges at the 2023 EMI Conference on November 3, 2023.
Teams will be given 12 minutes for the final presentation and approximately 5 minutes for Q&A from the judges. Note: The audio component that you provided in Round 1 will not be used for Round 2.
Please note that teams that exceed the 12-minute presentation will be cut off. Some questions may also be cut off. This is to ensure all teams have the same amount of time to present and answer questions.
At least two team members must attend the final presentation in-person. If any team members are unable to attend the final presentation, please notify
No university logos or colors should be worn during the presentation.
Winners will be announced at the end of the conference.
Evaluation
From the proposals submitted in round 1, the final teams will be chosen by a panel of judges who will score the preliminary submissions based on the following criteria:
- Quality of analysis
- Quality of Recommendation
- Implementation/Plan of Action
- Creativity of ideas
- Handling of questions
- Presentation style
Judges
- Round 1 judges will be comprised of Cornell faculty, SC Johnson Cornell EMI Fellow Alumni, and members of the EMI Board.
- Round 2/Final presentation judges will be comprised of a professor/faculty member from each school represented by the finalist teams, Cornell professors, SC Johnson Cornell EMI Fellow alumni, members of the EMI Board, and possibly former case competition winners.
Prizes
Five finalists invited to the final and a total of $10,000* will be awarded to the 3 best cases as below:
1st place - $6,000
2nd place - $3,000
3rd place - $1,000
All the five teams will receive accommodation in NY (1-night)
Where
The conference this year will be held in person at Roosevelt Island, New York City – Cornell Tech Campus.
Timeline
Team Registration Deadline:
- Early Bird Registration: September 4, 2023 by 11:59 PM EST
- Regular Registration: September 19, 2023 by 11:59 PM EST
Case Distributed:
- September 23rd, 2023
Case due by:
- September 30th, 2023
5 finalist teams announced:
- October 12th, 2023
Final presentations:
- November 3rd, 2023
Rules & Format
Teams:
- Participants in the case competition come from MBA and other graduate-level programs in the United States and from across the globe.
- In Round 1 of the case competition, schools may be represented by a maximum of three teams, each consisting of 4-5 students. Students can register for only one team.
If more than three teams are registered for a given school, the main point of contact for that school will be contacted and is responsible for providing the final three teams for registration. If needed, we recommend schools independently host a preliminary competition to select the three teams. Schools are welcome to use previous years’ cases for their school competition. This must be completed prior to the registration deadline. If the school takes no action in selecting a maximum of three teams, then the EMI Case Competition Committee will send your team an application essay to select the final three teams that will participate in the competition.
While students on the team(s) can belong to any graduate program, we recommend that at least one student is an MBA student. If the team has two or more MBA students, we encourage that at least one student is a first-year MBA student or from a one-year MBA/Executive MBA program. Undergraduate students may also compete as part of a team.
Process
Round 1 – Proposal
Each team’s submission will be reviewed by judges and evaluated using the rubric below.
Five final teams will be announced on October 12, 2023.
Presentation slides must be formatted using Microsoft PowerPoint.
Each team is allowed a maximum of 11 slides (the first slide must be an Executive Summary), and a maximum of 5 slides of appendices (Note: Title slides do not count towards the maximum allotted total of 15 slides).
This presentation will also be used in Round 2 – no edits will be allowed.
You must record an audio presentation using Zoom to accompany your slides. Your recording must be six minutes or less and will only be used for Round 1 evaluation.
Instructions for Recording: If you do not have Zoom, please create a free account and download the free software. Ensure your cameras are disabled and your microphone is enabled. Please share your screen, so the slides are displayed. Press the record button and begin presenting your slides. At the end, please stop recording and submit the recorded file with your submission. If you need further instructions, please reference this video.
Teams must include their team's name on the submission.
Teams may not mention their respective university or program in their presentations.
If your team received assistance from an advisor, include his/her name and position in your team’s submission.
Any avenue of primary and secondary research is allowed so long as it does not violate copyrights. Key details within this Case must be kept confidential and not be shared with external parties.
Additional media such as music and third-party animation are prohibited.
File size cannot exceed 15 MB.
Round 2 – Final Presentation
Finalists will present their case analysis and recommendations from Round 1 to a panel of judges at the 2023 EMI Conference on November 3, 2023.
Teams will be given 12 minutes for the final presentation and approximately 5 minutes for Q&A from the judges. Note: The audio component that you provided in Round 1 will not be used for Round 2.
Please note that teams that exceed the 12-minute presentation will be cut off. Some questions may also be cut off. This is to ensure all teams have the same amount of time to present and answer questions.
At least two team members must attend the final presentation in-person. If any team members are unable to attend the final presentation, please notify
No university logos or colors should be worn during the presentation.
Winners will be announced at the end of the conference.
Evaluation
From the proposals submitted in round 1, the final teams will be chosen by a panel of judges who will score the preliminary submissions based on the following criteria:
- Quality of analysis
- Quality of Recommendation
- Implementation/Plan of Action
- Creativity of ideas
- Handling of questions
- Presentation style
Judges
- Round 1 judges will be comprised of Cornell faculty, SC Johnson Cornell EMI Fellow Alumni, and members of the EMI Board.
- Round 2/Final presentation judges will be comprised of a professor/faculty member from each school represented by the finalist teams, Cornell professors, SC Johnson Cornell EMI Fellow alumni, members of the EMI Board, and possibly former case competition winners.
Prizes
Five finalists invited to the final and a total of $10,000* will be awarded to the 3 best cases as below:
1st place - $6,000
2nd place - $3,000
3rd place - $1,000
All the five teams will receive accommodation in NY (1-night)